Industrial Idyllic by Kritnam Atelier

Gujarat's first premium showroom of Geyser and Ro water solution and technology. In the rapidly expanding business metropolis of Surat, Gujarat has its first luxury showroom for gas water heaters and RO plants including international products from Ao Smith and Xylem.

The area is 1500 square feet and is occupied by Gujarat's first live demo zone [at the entrance], The lounge's central exhibit area [with a window display], The main cabin, and The storage area. The use of a neutral interior tone to prominently highlight an already well-known brand's existing product tone without the use of any additional ornamentation details. The space needs to seem elegant.

Each machine has its own personality. Using influence from their existing machine products and mood boards, the design was produced with a holistic spirit of natural and true. A neutral interior tone was used to subtly highlight the product tone of an already established brand without the need of any additional decorative elements. Exposed ply finish, stucco concrete, powder-coated metal, and fabric floor.

The tranquilly, exhibit clutter, and rustic vibe all work together to create a pleasant ambiance in this space. Each piece of furniture is created with an artistic and eclectic flare, while still being in line with the current product brands. Each piece of furniture has its own distinct identity and dominance such as a live demo unit, a cabin, a console, brochures-organiser etc. A fabric surface appears smooth and roomy. The floating luminaries create an ambiance reminiscent of a museum where machine made and furniture artifacts display.  A wall-mounted display demonstrates the uniqueness and significance of a product. Greenery offers elegance to the place by bringing it alive.

In a holistic sense, the space is completed by equally valuing filled and vacant space.