Khanna Jewellers by groupDCA

Having completed six decades in the business, Khanna Jewellers are a trusted name amongst clients as one of the oldest jewellery houses in the country. For the enterprise's flagship store in the South Extension, they wanted a space that would be outstanding, justifying the legacy of the organization and the clientele they cater to.

Spread across two floors, this luxury brand sells gold and platinum on the ground floor, while the upper floor is reserved for diamond jewellery, catering to exclusive clients.


The intention to create mystery has been kept constant, leading the visitors into a lobby cum waiting space, from where buyers can move towards the retail counters.

The store consists of a reception cum waiting space, multiple display bays, a VIP lounge, an administration office, multiple owner counters to offer personal attention, strong rooms, and satellite storage areas along with ancillaries.

A necessity to make the space formal and royal, fixated the focus on a design that was clinically symmetric. A classical design approach with a coordinated orientation has been achieved by providing neat, well-laid and clean spaces that abide by the local and overall symmetry. Whilst an asymmetrical design gives a more playful liberty, the aristocracy associated with high-end luxurious jewellery called for a formal and geometrically accurate layout. The architecture is classical, whereas the treatment of the spaces has been done with a neoclassical approach.

The ground floor is clearly differentiated into two zones, a long hall and a small hall. The long space deals in regular jewellery and commonplace items for sale.
The counter sitting comfortably in the smaller hall deals in exclusive gold and platinum collections.

This space is segregated from the waiting areas by a unique metal jaali work. Crafted with stainless steel and bronze-plated exclusively for this purpose, this jaali provides ample visibility to the customers coming in, and yet provides the spatial distinction.

At one end of the floor is the room for VIP guests, and the staircase sits beside. A thin chunk of space behind the staircase has been judiciously converted to the utility space, promoting efficient space usage. On the other end of the room is the owner's cubicle. Intentionally pushed to the back, this space provides the owner with the required privacy and a complete view of the entire floor so as to keep a manual check. The ground floor strong room sits beside the owner's cubicle and is strategically planned to ensure functional efficiency.

On the upper floor, the central space serves as the focal point; the unusual orientation of the counters, sitting at an oblique 45 degrees on the corners of the central square space takes the visitors by surprise. Two additional sales counter sits on one side of this central square, balanced by the main administration office, staff washroom, the dining space and the pantry on the other side.

The administration office sits directly on top of the VIP room, and the staff wash and dining spaces occupy the narrow space behind, on top of the ground floor service area. An owner cubicle has been placed exactly on top of the ground floor cubicle, which again ensures smooth operations. The first-floor strong room sits above the ground floor strong room, again beside the owner's cubicle.

On both sides of the central square sits two identical rooms, centrally mirrored. Originally aimed to be a multifunctional space, they also act as daytime, satellite strong rooms. The incoming and outgoing stocks are stacked in these rooms for the day to ensure optimum functionality before being transferred to the strong room prior closing. The smaller spaces having the least potential are judiciously carved out to provide for electrical and assorted services.