Interior

2019

Photographer : Niveditaa Gupta

Welcome to the Chartreuse Vision !

 
The new pop-up store designed by Renesa studio offers a clear spatial interpretation of the brand's product identity at the Mumbai airport. Opium, a well-known premium lifestyle eyewear brand houses unique spatial elements set against a grid of time and space vividly illustrating Renesa's bold design ideology.

 "ways of display" determine an impression of the space to a great degree. Thus, the intervention sought to conceive a visually attractive space, articulating the functional moments.
 
Starting with the arched entrance, framed by a stark neon sign of the brand, customers are guided through the one-way design that animates and illuminates the pop-up store. For a person passing by, the dialogue created between the design and store is that of an interactive component that invites the customers to delve into the store.
 
The design centers around a distinct and iconographic product presentation that allows different levels of interaction based on the client's needs.

Mumbai,Maharashtra,India.

Architects : RENESA ARCHITECTURE DESIGN INTERIORS STUDIO
Year : 2019
Website : https://studiomoonofficial.com/

Welcome to the Chartreuse Vision.



The Parametric Modulation of the Flip-Flop Wall scape.



The Concealed storage ideology for the Flip-Flop.




The "Spec"tators at the Spectacle for the spectacles .



The Curving Modulated Texturization of walls to promote the flowing nature of the spectators.



The Infinite play of lines , planes and grids through the pivoting mirrors.



The Play of matrix volume through the simple use of mirrors.



The Flexible Flip-Flop rack units for the display .



The Color Blocking popping out to catch the attention of the moving spectators at the busy airport of Mumbai , India.



The POS Island console merging into the matrix set up at the Flip-Flop.



The curved chartreuse spectacle.



The Initial Sketch Ideologies for the Flip-Flop.





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